Unlike web analytics—which monitor, collect, and analyze user behavior at a site level—mobile network analytics have been severely limited by a wide disparity of networks, devices, demographic databases, and location databases. This same level of user behavior analysis and reporting would be extremely valuable to carriers, media and marketers, allowing them to target content for significantly more effective marketing. This is where Umber comes in.

Umber® has created the first real-time, automated, and transparent solution for gathering insight into mobile data usage. Umber's patent-pending monitoring and analytics solution allows marketers to understand the behavior of mobile users.