Social Media Data Usage

Social media is one of the most used apps on any smartphone. People tend to log into some type of social media platform multiple times a day to see what friends have been doing, what’s new in the world, or to share some exciting news or add pictures to their album. Social media has been around for many years and has been developed to offer a full range of features as the years go by. Today, apps such as Facebook and Twitter offer more options than it did just 10 years ago. The website has become famous for advertising by businesses, pages of interest that people can join, groups where things can be shared, and so much more. However, with all these options and features, you mobile data consumption is sure to increase. In fact, simply browsing on Facebook for a while can result in a fair amount of data usage, which won’t make a huge chunk of your data just disappear, but for those on a lower plan, you might want to watch just how much you use on a daily basis.


We’ve decided to test the most popular social platforms, including Google+, Facebook, and Twitter to see just how much data they use for an average user. This means taking advantages of only the usual things such as uploading a video, browsing, and so on. During these tests, we did not watch any videos on these platforms or take part in chats. These are strictly based on just viewing pages and uploads.

Photo Sharing

Photo sharing can go both ways for all users. You can upload photos and view the pictures of others, which both consume data. Apparently, the size of these images also makes a huge difference, especially with phones that that high-quality photos. To make the tests fair, we selected 5 imagines consisting of 60kb each, which were going to be uploaded and then viewed from a different device. We chose an LTE device to do the best, meaning we could achieve much higher speeds and the app could work as fast as possible.

Even though the pictures were only 300kb in total size, we still had to consider that loading the pages will take additional data. We used the same tests on all 3 social media platforms and found that Facebook was the most consuming with 8mb used to complete the upload. Twitter came in second with a total of 6.5mb to complete the upload, while Google+ only used 6mb. This might not seem like a lot, but consider the small size we used compared to some phones taking pictures consisting of 2mb or more.

Viewing the images we’ve uploaded consisted of LTE as well. We were surprised at how low the volumes were as with each platform, and suddenly it all made sense why the upload takes so much data. Viewing the pictures once again brought in Facebook at the highest with a 1.5mb construction, while Twitter was only 0.500mb, and Google+ with 1mb. Remember this is to simply view the imagines and not to download them.