Boston and Seattle - July 14, 2011 Umber Systems, a pioneer in carrier and network analytics and Ground Truth, the mobile measurement firm that provides precise, accurate and actionable measures of Mobile Internet usage, announced today that they have merged.
The merged entity, Mobile Intelligence Solutions, Inc., will solidify the combined company's position as the premier mobile analytics and measurement solution in the marketplace while allowing for new product opportunities. Mobile Intelligence Solutions will have two divisions: A carrier analytics business that will operate under the Umber brand, and a syndicated mobile market intelligence business that will operate under the Ground Truth brand.
Ground Truth has long admired Umber's strengths in delivering intelligent monitoring and analytics solutions to carriers via a massively scalable platform that works across applications, devices, networks and locations and helps carriers obtain an ongoing picture of mobile data usage, said Ground Truth President and CEO, Sterling Wilson.
Joining forces with Ground Truth's innovative team made perfect sense " said Umber Systems Founder and CTO, Asa Kalavade. Combining their deep expertise in mobile measurement for syndicated market research products and services with our advanced carrier analytics platform will bring to the marketplace the type of sophisticated analytics and measurement all participants in the mobile ecosystem from carriers to marketers and publishers are clamoring for.
As part of the merger, the company has raised $8 million from North Bridge Venture Partners, Steamboat Ventures, Voyager Capital, Emergence Capital and OPENAIR Equity Partners.
The transaction brings Ed Anderson, Managing Partner at North Bridge Venture Partners, to Mobile Intelligence Solution's board of directors. Ed will be joined on the board by former Ground Truth board members Beau Laskey of Steamboat Ventures and Erik Benson of Voyager Capital. Ed has been providing financing and advice to entrepreneurs of early-stage ventures who are focused on building game changing companies for over 25 years. He has led many successful investments in the communications industry including Arris Networks, Arrowpoint Communications, Broadband Access Systems, Camiant Networks, Cascade Communications, Sonus Networks, Starent Networks, Sycamore Networks, and Wellfleet Communications.
"I strongly believe that the creation of Mobile Intelligence Solutions produces an exciting entity that is uniquely qualified to help the widest range of companies understand and profit from the explosive growth in Mobile Internet usage," said Anderson.
"In the past year we have seen the demand for more accurate, actionable measurement of Mobile Internet usage from marketers, advertisers, and media companies as well as our carrier data partners," added Beau Laskey, board member and Managing Director of Steamboat Ventures." The creation of Mobile Intelligence Solutions allows us to provide the industry with exactly the type of insights and measures it has been demanding."
Sterling Wilson of Ground Truth, who was elected the company's President & CEO, will lead Mobile Intelligence Solutions. Asa Kalavade of Umber was named CTO and SVP of Engineering.
The company will have offices in New York, Boston, Seattle and Pune, India.
About Mobile Intelligence Solutions, Inc.
Mobile Intelligence Solutions is a mobile analytics and measurement provider that delivers the precise, timely and actionable mobile insight required for carriers, advertisers and publishers to measure, optimize and grow their businesses. Mobile Intelligence Solutions has two divisions: A carrier analytics business that operates under the Umber brand (www.umbersystems.com), and a syndicated mobile market intelligence business that operates under the Ground Truth brand (www.groundtruth.com). Mobile Intelligence Solutions is headquartered in New York and is venture-backed by North Bridge Venture Partners, Steamboat Ventures, Voyager Capital, Emergence Capital and OPENAIR Equity Partners. For more information about the company, please visit www.mobileintelligencesolutions.com